Mission of the China Guangcai Program

　　To think of source and progress when becoming rich;
　　To help the people in need or in trouble for common wealth;
　　To combine virtue and benefit, morality and action;
　　To serve the society by developing enterprises.

　　The China Guangcai Program is initiated and implemented by the Chinese private enterprisers for alleviating poverty in response to "the Eighth Seven-Year Anti-Poverty Plan." On April 23, 1994, 10 private enterprisers, such as Liu Yonghao, proposed "Let's Devote Ourselves to Anti-Poverty Guangcai Program" and Guangcai Program was then started.

　　The main participants of the China Guangcai Program are people from non-public sector, especially private enterprisers. It also encompasses Chinese business people from Hong Kong, Macao, Taiwan and the rest of the world at large. Under the principles of "voluntary, mutual beneficial, participating according to the limits of abilities, and neglecting neither morality nor benefits," with the emphasis on "Western Development Strategy," oriented toward former revolutionary base areas, areas inhabited by minority nationalities, remote and border areas, poverty-stricken areas and mid-western China, it exploits resources, sets up enterprises, trains talents and develops trades with project investment as the center. It develops the involved areas in economy, education, health, culture and so on for common interest and wealth through a variety of other approaches such as donation, etc.

　　No matter in which part of the country, no matter in which industry, the banner of the Guangcai Program has united private entrepreneurs in the undertaking of eliminating poverty and achieving prosperity. After ten years' continuous efforts, millions of people have get rid of poverty and embarked on the road to prosperity.
　　The Guangcai Program is different from ordinary poverty relief programs. It is a new model of poverty alleviation which is focused on development ,serving as a new force in the poverty reduction undertaking. Based on the concepts of volunteerism and mutual benefits and reciprocity.
Guangcai program is an investment practice and enterprises' behavior with a purpose to achieve prosperity and eliminate poverty. It is also a passionate and lofty behavior, adoring the concepts of combining generosity and profits and laying equal stress on morality and actions, showing the traditional Chinese virtues.
　　The Guangcai Program has been committed to supporting the government's key work, including poverty alleviation campaign, the Western Development, reemployment project for laid-off workers, the reform of state-owned enterprises(SOE) and the rejuvenation of North East China. Our program is the fruit of the reform and opening up as well as a booster of the prosperity of the country and the people.
　　Since its inception, the Guangcai Program has taken poverty reduction and social well being as its responsibilities. While working on projects, the program has been promoting education, building bridges and highways, aiding the most vulnerable, giving long-awaited help to underprivileged people and areas with the warmest heart and the most sincere passion
　　The program through development has adopted the concepts of coordinated development and cooperation to achieve win-win situation, it has been actively participating in various activities. It has always been expanding the working fields to pursue the harmonious development between man and society, as well as between man and nature
　　The Guangcai Program not only opens a new way for social development that enables people who are rich to help those in need to achieve prosperity, and it also provides a large stage for entrepreneurs in private sector to improve themselves and make full use of their capabilities. As a result, the program has won full acknowledgement of the Patry , the national government and the society.
　　International Exchanges: In today's world, peace and development has become the main issue of the time. All governments have set the political, economical and social goal of eliminating absolute poverty and decreasing relative poverty. Guangcai Program of China, as a brand new method of aid-the-poor and development, has gained much attention from the world, especially from the developing countries.